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In This Issue
+ How-To: How to Manage Your Virtual Workforce
+ Podcast: Make a Lasting Impression: 'Clarity Therapist' Steve Woodruff
+ Survey Says: Why (and When) People Mention Companies Online
+ PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
+ My View: 10 Reasons Marketers Need to Embrace Mobile
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master’s degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University.
How-To How to Manage Your Virtual Workforce
By Chiko Noguchi
Allowing employees to work remotely can help companies increase productivity, boost morale, and achieve substantial cost savings. However, managing those workers can be extremely challenging. Read More
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Podcast How to Make a Lasting Impression: 'Clarity Therapist' Steve Woodruff Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Steve explains how you can break through the noise, help people understand your business, and ensure they remember what you do so that they can connect you with potential customers. Read More
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PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
In this 21-page guide, you'll discover how visual content is upending how brands reach their customers—and which brands are doing it best. You'll learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more! Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master’s degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
Why (and When) People Mention Companies Online
By Ayaz Nanji
Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report. Read More
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My View 10 Reasons Marketers Need to Embrace Mobile
By Greg Shuey
People check their mobile phones on average around 150 times a day. If customers are making their mobile devices such a high priority in their lives, marketers need to do the same. Read More
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Jun 12
PRO Seminar—Talk Savvy: Smart Communication for a Social World with Amber Naslund
Jun 12
MarketingProfs University—Marketing Writing Bootcamp
Jun 13
Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Jun 17
FREE Seminar—Seven Secrets to Beating Competitors on Google and Bing
Jun 19
PRO Seminar—How to Use Twitter for Real Business Impact
Jun 24
FREE Seminar—The Fifth P of Marketing: People, Email, and the Shifting Power Paradigm
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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