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Thursday, June 10, 2021

📋 Table of Contents

1. Is Your Content Working? How to Measure Content Marketing Results

2. Be a Quitter Like Me—Stories, Connections & Books: Bobby Lehew on Marketing Smarts

3. Your Event Strategy: Maximize Engagement and Get Your Brand Voice Heard MarketingProfs event

4. Why Job Seekers Are Not Accepting Offers

5. Help B2B Buyers Make Faster Decisions: A Guide for Content-Powered B2B Commerce sponsored

6. SEO Master Class Watch Parties Start August 4 PRO events

Scroll down for more, including industry news, community goings-on, and other useful resources.

Is Your Content Working? How to Measure Content Marketing Results
article
Is Your Content Working? How to Measure Content Marketing Results
Content marketing is inherently a long-term, cumulative investment; a single piece of content won't likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn't mean impossible. Here's how you can measure your content marketing. »
How to Avoid Digital File Sprawl (And Shared-Drive Misery)
sponsored
How to Avoid Digital File Sprawl (And Shared-Drive Misery)
Marketers waste nearly 7 hours per week duplicating work! Easily and quickly finding the right creative file you need is critical to your productivity. Now imagine accessing the right files instantly—where and when you need them, without digging through shared drives. You can. See how. »
Be a Quitter Like Me—Stories, Connections & Books: Bobby Lehew on Marketing Smarts
podcast
Be a Quitter Like Me—Stories, Connections & Books: Bobby Lehew on Marketing Smarts
Fresh off a MarketingProfs webinar, Bobby Lehew joins us to answer questions we didn't get to in the Q&A. We talk about where powerful stories come from, how to connect with your audience, and why it's OK to quit on bad books. And more. Read more and listen in on this fascinating conversation. »
MarketingProfs event
Your Event Strategy: Maximize Engagement and Get Your Brand Voice Heard
Many of us are trying to figure out how events can factor into our marketing strategy, both this year and next: What's the best approach to events now? How did audiences change during the pandemic? How can you drive engagement? Let's figure it all out. Register for this free 3-session event now. »
Why Job Seekers Are Not Accepting Offers
infographic
Why Job Seekers Are Not Accepting Offers
With hiring picking up in the United States, why are some job seekers not accepting offers? According to recent research from Talroo, various forces are influencing those decisions. Check out the infographic. »
sponsored
Help B2B Buyers Make Faster Decisions: A Guide for Content-Powered B2B Commerce
The typical B2B purchase decision is at least 50% complete before a customer ever contacts your sales rep, which is why content is so important—and why you need to build an effective strategy for content-powered B2B commerce. How? Download this guide to get 5 practical tips. »
SEO Master Class Watch Parties Start August 4
PRO events
Andy Crestodina is back to help you master SEO this August. With 6 Watch Parties, covering everything from domain authority to keyword rankings, it's exactly what you need to succeed today... and in the future.
Register today.
Profs Pick
sponsored
It's frustrating. We waste so much time searching for digital files that could be anywhere—intranets, shared drives, desktops, cloud storage... But finding our creative files doesn't have to waste hours. It can happen in seconds. Modern marketing technology can provide organized systems that help teams function smoothly. Using AI metadata tagging, MarcomGather helps marketers—whether onsite employees, external partners, or remote teams—securely, easily, and quickly access files where they need them, when they need them. Get organized: Give your team MarcomGather free for 30 days.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
SurveyMonkey Rebrands as Momentive to Fuel Its Growing Enterprise Business Forbes
Acquirent Acquires Vorsight, Expanding Scale of Lead Generation Services Yahoo Finance
Digital River and TreviPay Partner With Lenovo to Enhance the B2B Buying Experience With New Payment Options MarTech
Lightspeed Buys NuORDER to Link Merchants, Suppliers PYMNTS
Vocalcom Consolidates Its Growth Strategy by Appointing a New Chief Technology Officer and a Chief Customer Operations Officer PR Newswire
NetWise Launches Industry-Leading B2B Audience Data Platform EIN Presswire
Banco BS2 and Fintech WEEL Merge to Form the First B2B Neobank in Brazil The Street
Quartz Network Launches Q/N Solutions, An Exclusive B2B Buying Platform Connecting Fortune 500s With Solutions Providers Yahoo Finance
Upcoming Events
JUN
10
[Webinar] Trends Shaping the Consumer Experience in 2021
60 minutes | sponsored by Qualtrics
JUN
11
[Friday Forum] Virtual Event Strategy
3 live sessions | sponsored by Cvent
JUN
15
[Webinar] How to Craft a Marketing Strategy That Gives You a Sustainable Advantage
45 minutes | presented by Allen Weiss
JUN
17
[Webinar] Guide to Delivering Successful Hybrid Events
60 minutes | sponsored by ON24
JUN
24
[Webinar] Five Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes
45 minutes | sponsored by Validity
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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