MarketingProfs Today: Use Google's Shopping Insights | Snapchat Topples Twitter | 'Big Data' Not Dead

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In this issue

1.	How-To: How to Plan Your Campaigns Using Google's Shopping Insights Tool
2.	#SocialSkim: Instagram's Algo Is Here and Snapchat Topples Twitter, Plus Much More...
3.	PRO Online Toolkit: Create High-Performance Landing Pages
4.	My View: Don't Stop Using the Buzzword 'Big Data' Just Yet
5.	Survey Says: The Most Popular Types of SMB Marketing Videos

Win Big With Content Marketing: Here's your One-Stop-Shop. Content marketing builds awareness, drives interest, and ultimately helps generate leads. Get real results when you download this guide and uncover how to lay the foundation for your content marketing engine, get the tools for managing and producing content, and learn how to prove the value of your content marketing. Get the guide!

How-To

How to Plan Your Campaigns Using Google's Shopping Insights Tool

By David Chapman

Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then use those insights to plan your marketing campaigns and promotions. Read More

FOR PRO Members

Online Toolkit: Create High-Performance Landing Pages

This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More

The Sophisticated Marketer's Guide to Content Marketing. 86% of marketers are using content marketing and 70% of B2B marketers plan to increase content marketing spend in the next year. It's time to take content marketing to the next level, moving beyond theory to enlightened practice. Download this guide to learn how!

Survey Says

By Ayaz Nanji

Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent report from Magisto. Read More

Quick Take

#SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This Week's Roundup

By Christian Neri

Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for you. Skim to stay smart! Read More

My View

Don't Stop Using the Buzzword 'Big Data' Just Yet

By Bob Geller

Buzzwords, like the things or concepts they label, have life cycles. Right now, industry rumors abound that "Big Data" is dying as a buzzword. But is it really? Read More

event calendar

Jun 7	FREE Seminar—Marketing Project Management 201
Jun 9	PRO Seminar—Marketing to Today's Bionic Buyer
Jun 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Jun 23	PRO Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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