MarketingProfs Today: Harness 'Strategic Speed' | Engage Millennials | State of Online Shopping

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In this issue

1.	How-To: How to Harness the Value of 'Strategic Speed' With Alignment and Analytics
2.	Podcast: Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton
3.	PRO How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4.	Survey Says: The State of Online Shopping in 2015
5.	My View: Six Ways Contextualization Helps Capture Customers' Interest

Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

How-To

How to Harness the Value of 'Strategic Speed' With Alignment and Analytics

By Laura Patterson

Marketers can deliver on the value of strategic—not just operational—speed to gain competitive advantage by upping their analytics and alignment game. Read More

Podcast

Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage today's youth. Read More

FOR PRO Members

How-To Guide: A Step-by-Step Guide to Marketing Automation Success

In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More

Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

The State of Online Shopping in 2015

By Ayaz Nanji

Some 68% of US consumers say they shop online at least once per month, up from 62% a year ago, according to a recent report from Walker Sands. Read More

My View

Six Ways Contextualization Helps Capture Customers' Interest

By Jess Stephens

Contextualization can help you grab your customers' attention and supercharge customer relationships. Read More

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