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In This Issue
+ How-To: A Brief Guide to Exhibiting at Tradeshows
+ Survey Says: Do People Trust Content From Marketers?
+ PRO Take 10: Expand Your Reach and Grow Your Business With Local SEO
+ Infographic: How Women and Men Use Social Media and Mobile
+ My View: Pinpoint Reputational Risk to Prevent Brand Damage
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master’s degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University.
How-To A Brief Guide to Exhibiting at Tradeshows
By Kelly Edwards
Merely hoping your exhibition goes well is much different from planning everything down to the last detail. So here's a "Quick, Easy-to-Remember Exhibition-Planning Checklist" to make sure your effort pays off. Read More
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PRO Take 10: How to Expand Your Reach and Grow Your Business With Local SEO
In just 10 minutes, you'll learn how to increase your visibility in local online search results—and also improve your positive online reviews to boost your SEO ranking. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master’s degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
Do People Trust Content From Marketers?
By Ayaz Nanji
Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent report from Kentico. Read More
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Quick Take
How Women and Men Use Social Media and Mobile [Infographic]
By Verónica Maria Jarski
Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent reports. This infographic highlights some of those differences. Read More
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My View Pinpoint Reputational Risk to Prevent Brand Damage
By Greg Mancusi-Ungaro
Are you monitoring customer sentiment? You should be. Brand monitoring gives an early warning of malicious online activity that, if left unchecked, could badly damage your company's reputation. Read More
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Jun 10
 FREE Seminar—Create a Content Marketing Culture for Real Traffic, Leads, and Sales
Jun 12
 PRO Seminar—Talk Savvy: Smart Communication for a Social World with Amber Naslund
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp
Jun 13
 Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Jun 17
 FREE Seminar—Seven Secrets to Beating Competitors on Google and Bing
Jun 19
 PRO Seminar—How to Use Twitter for Real Business Impact
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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