MarketingProfs Today

Thursday, June 1, 2023

📋 Table of Contents

1. A Beginner's Guide to Using GIFs in Marketing

2. Distributed Marketing: How to Avoid Chaos sponsored webinar

3. ChatGPT: Marketing Dream or Marketing Disaster?

4. Everywhere You Look, It's AI MarketingProfs B2B Forum

5. Five Critical Areas Salespeople Need to Improve On

6. Get Instant Answers to Your Marketing Questions AI-powered Q&A tool

7. Cut Leads, Grow Revenue MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

A Beginner's Guide to Using GIFs in Marketing
article
A Beginner's Guide to Using GIFs in Marketing
It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course. »
Distributed Marketing: How to Avoid Chaos
sponsored webinar
Distributed Marketing: How to Avoid Chaos
How can you make the best of a distributed team? Multiple locations and channels can result in disparate data sources, branding inconsistency, disjointed workflows, and lousy ROI. But that doesn't have to be the case. Discover how to make distributed marketing work. »
ChatGPT: Marketing Dream or Marketing Disaster?
podcast
ChatGPT: Marketing Dream or Marketing Disaster?
It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock. Read more and listen in. »
MarketingProfs B2B Forum
Everywhere You Look, It's AI
Is your head spinning from all the AI buzz? How are marketers going to handle another big shift in how they market for B2B? Find out at our MarketingProfs B2B Forum! Half a dozen sessions on various aspects of AI will help you gain a better understanding of how to use it, how to prepare and shift from a traditional marketing mindset, what legal concerns you should have, and more. And don't worry: There are plenty of other topics and activities to keep you balanced throughout the conference. Get your ticket before prices increase in June! Explore the program now. »
Five Critical Areas Salespeople Need to Improve On
infographic
Five Critical Areas Salespeople Need to Improve On
This infographic explores five areas where there's a significant gap between sellers' self-confidence and buyers' dissatisfaction: communicating value, bringing ideas, leading through needs discovery, negotiating deals, and making the ROI case. Check out the infographic. »
Get Instant Answers to Your Marketing Questions
AI-powered Q&A tool
Get Instant Answers to Your Marketing Questions
Try our new AI tool that answers your marketing questions based on decades of MarketingProfs resources! We call it Ask Jay. It's still in Beta, but we think it's pretty cool. »
Cut Leads, Grow Revenue
MarketingProfs Master Class for PRO members
Would you cut your leads in half... if it brought in 20% more revenue? Samantha Stone reveals how she focused on the right KPIs to build a buying audience—and how you can, too. Check out Lesson 6, "Measure Impact, Not Activity," in Samantha's Master Class, A Marketer's Field Guide to Financial Goal Setting and Measurement. Available now for PROs.
Measure impact, not activity
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Lusha Announces Full Compliance With California Consumer Privacy Act PR Newswire
Exasol Unveils No-Compromise Analytics Database Unlocking Greater Productivity, Cost-Savings, and Flexibility Business Wire
Balance Eliminates Payment Friction for B2B Brands With Enhanced Solution for Dunning Management Benzinga
TextMagic Has Acquired Voog in a €1.1M Deal as It Begins to Build Out a B2B Saas Products Portfolio Tech.eu
Capgemini and Google Cloud Expand Long-Standing Partnership to Create First-of-Its-Kind Generative AI Center of Excellence to Accelerate Client Value Capgemini
Upcoming Events
JUN
1
From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain
45-minute webinar | sponsored by Adobe
JUN
8
Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI
60-minute webinar | sponsored by Acquia + Material
JUN
9
Marketing Strategy Friday Forum
3 sessions on content marketing | sponsored by ZoomInfo
JUN
20
Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet
JUN
21
AI for Content Creators
Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers
JUN
22
6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
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