MarketingProfs Today: Political on Social Media | Human B2B Marketing | Better Blogging | Top CEOs

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In this issue

1.	How-To: The Dangers of Being Too Political on Social Media
2.	Quick Take: Three Ways to Bring a Human Touch to B2B Marketing
3.	PRO Today's Live Seminar: Writing Bootcamp: Writers Need to Know Content Trends, Too
4.	Video: Three Quick Tips to Becoming a Better Blogger
5.	Survey Says: The 10 Most Liked Enterprise CEOs and Marketing Agency CEOs
6.	Infographic: How Content Reaches a Constantly Connected Audience

Is your writing feeling a bit stale and unfocused? Marketing Writing Bootcamp to the rescue! It's just the thing to revitalize your copy and sharpen your focus to write faster without sacrificing quality. Classes on-demand now. Enroll now.

How-To

The Dangers of Being Too Political on Social Media

By Mike Allton

A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions. Read More

Video

Marketing Video: Three Quick Tips to Becoming a Better Blogger

By Shannon Matthews

Blogs add an inherently personal touch, making your brand feel more human to your readers. Which is why they're a trusted source of information. Read More

FOR PRO Members

Today's Live Seminar: Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp

You'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and how to reach and influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor. Read More

Better copy makes for better marketing, and Marketing Writing Bootcamp will insure that you're writing more compelling copy at every turn. 13 classes will make you a better writer and a stronger marketer. Classes on-demand now. Start today.

Survey Says

The 10 Most Liked Enterprise CEOs and Marketing Agency CEOs

By Ayaz Nanji

Craig Jelinek of Costco is the most liked CEO of a major US public corporation, and Richard Edelman of Edelman is the most liked CEO of a US marketing agency, according to recent research from Owler. Read More

Quick Take

Three Ways to Bring a Human Touch to B2B Marketing

By Mark Ripley

Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics of B2C campaigns? Read More

AT-A-GLANCE

How Content Reaches a Constantly Connected Audience [Infographic]

By Laura Forer

We now consume content wherever we are, whether at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad types of devices that we carry and wear. Read More

event calendar

Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 6	FREE Seminar—How to Track the Campaign Metrics That Matter
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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