MarketingProfs Today: Content for Social | Evolve Your Personal Brand | Social Media Trends

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In this issue

1.	How-To: How to Discover Engaging Content to Share on Social Media
2.	Podcast: Evolving Your Personal Brand: Self-Made Millionaire Dan Lok on Marketing Smarts
3.	PRO How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4.	My View: Four Reasons Your Business Should Not Do Account-Based Sales Development
5.	Survey Says: Social Media Trends for 2016: Marketers' Top Platforms and Content Types

Learn to create powerful marketing campaigns. Earn your Northwestern Medill MS in Integrated Marketing Communications online. The Medill IMC way of thinking is timeless and timely—arming graduates with the tools to zero in on consumer needs and deliver powerful data-driven marketing campaigns.

How-To

How to Discover Engaging Content to Share on Social Media

By Jessica Davis

Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways to discover and share content that can improve your social media marketing. Read More

Podcast

Evolving Your Personal Brand: Self-Made Millionaire Dan Lok on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

"Millionaire Mentor" Dan Lok shares the story of how he overcame his early failures to grow a portfolio of successful businesses by mastering the power of marketing. Read More

FOR PRO Members

How-To Guide: A Step-by-Step Guide to Marketing Automation Success

In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More

Online Master’s in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University.

Survey Says

Social Media Trends for 2016: Marketers' Top Platforms and Content Types

By Ayaz Nanji

Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data from Social Media Examiner. Read More

My View

Four Reasons Your Business Should Not Do Account-Based Sales Development

By Megan Tonzi

Wondering whether an account-based sales development approach is right for your business? If these statements sound familiar, then you'd probably be better off with a different approach. Read More

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