Today's dose of marketing know-how.
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Thursday, May 9, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

2. Four Types of Webinars That Convert Prospects Into Customers sponsored article

3. B2B Video Strategy: Simple Steps That Build Trust and Boost Sales MarketingProfs event

4. A Playbook for Marketing-Led Growth

5. Help Us Redesign This Newsletter MarketingProfs survey

6. How B2B Marketing Leaders Can Get the Most Out of Their Budgets

7. Strategy Is Not What You Think MarketingProfs Master Class for PRO members

Scroll down for more useful resources.
B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey
article
B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey
Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here. »
Four Types of Webinars That Convert Prospects Into Customers
sponsored article
Four Types of Webinars That Convert Prospects Into Customers
How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions. »
B2B Video Strategy: Simple Steps That Build Trust and Boost Sales
MarketingProfs event
B2B Video Strategy: Simple Steps That Build Trust and Boost Sales
Maybe you tried video but didn't get great results. Or you're nervous about getting started. Three-time Emmy Award-winner Tony Gnau will reveal where marketers can go wrong, and he'll show you simple steps for creating videos that do get great results. Learn to wield the power of video in Session 3 of our Friday Forum event. Register here (it's free). »
A Playbook for Marketing-Led Growth
podcast
A Playbook for Marketing-Led Growth
Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you learn from campaigns, and more. Read more and listen in. »
Help Us Redesign This Newsletter
MarketingProfs survey
Help Us Redesign This Newsletter
We're redesigning MarketingProfs Today! And here is your opportunity to have your say on the overall design approach you'd prefer we take. Take this really short survey and give us a piece of your mind. »
How B2B Marketing Leaders Can Get the Most Out of Their Budgets
infographic
How B2B Marketing Leaders Can Get the Most Out of Their Budgets
This infographic looks at key findings from LinkedIn's B2B CMO survey, outlines three key strategies for driving growth, and covers how the platform's tools can help with budget optimization. Check out the infographic. »
Strategy Is Not What You Think
MarketingProfs Master Class for PRO members
Marketers like to throw around the word "strategy." But it has a specific meaning and purpose: to put your brand in a category of one. If your brand is too similar to your competitors, check out the Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. Included with PRO!
Be in a category of one
Afoot in the Neighborhood
MarketingProfs community goings-on
JUST LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
JUST ANNOUNCED: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.
IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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