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Thursday, May 09, 2019

What If You're Trying, But You Still Don't Know Much About Your Customers
ABM, Martech, and Data Hygiene: DiscoverOrg's Katie Bulllard [Podcast]
How to Orchestrate & Communicate Account-Based Marketing Campaigns
Social Media Use in 2019: Platform, Visit, and Age Trends [Study]
 
Data Troubles: What If You're Trying, But You Still Don't Know Much About Your Customers
Everyone in your company is working hard to understand how customers think. But what if despite all that effort and all the investments in customer platforms, your understanding of your customers is only marginally better. Detailed customer insight can be hard to come by. Here's the likeliest cause of that problem.
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ABM, Martech Trends, and the Importance of Data Hygiene: DiscoverOrg's Katie Bullard on Marketing Smarts [Podcast]
Katie Bullard, chief growth officer at sales and marketing intelligence company DiscoverOrg, discusses account-based marketing, marketing technology, and the critical importance of cleaning your data. Read and listen in on this "Best of Marketing Smarts" podcast from the past year.
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Email Marketing That Works for You
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Email is vital for sharing your big ideas and making sure they reach the right people at the right time. That's why the email marketing platform you use makes all the difference: You need the right tools and support to send campaigns your subscribers will love.
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Account-Based Marketing: How to Orchestrate and Communicate Your ABM Campaigns
You'll hear from multiple experts as they show you the right tools and insights necessary to seamlessly pull off complex, multipronged ABM campaigns. Take this course and start learning!
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Social Media Use in 2019: Platform, Visit, and Age Trends [Study]
The steady growth in the percentage of US adults who use social media appears to have plateaued, according to recent research from the Pew Research Center. Check out the all the titillating details.
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Profs Picks
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Email is the best way to reach your customers at just the right time. But first, you need tools to quickly and easily send campaigns that will grab their attention—and that's exactly what you'll find in Emma's email marketing platform. When you use its powerful automation and personalization features, you'll stand out in the inbox with relevant, engaging content your subscribers will love. Emma's in-house email experts are also there for you every step of the way, offering helpful advice as you create, execute, and analyze your email strategy. Meet Emma: It's email marketing that works for you.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC.
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