MarketingProfs Today: Lead Gen ROI | Reach Millennials | Podcast Market Demographics, Trends

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In this issue

1.	How-To: How to Maximize the ROI of Your Lead Generation Campaigns
2.	Quick Take: Reaching Millennials in 2017: Turns Out, They're on Their Phones
3.	PRO Take 10: How to Create and Use Testimonial Videos
4.	Survey Says: The Podcast Market in 2017: Demographic and Listening Trends
5.	Infographic: The Growth of the Chief Growth Officer: Is a CGO Right for Your Company?

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How-To

How to Maximize the ROI of Your Lead Generation Campaigns

By Ivan Kreimer

If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ways you can do that. Read More

FOR PRO Members

Take 10: How to Create and Use Testimonial Videos

In just 10 minutes, you'll learn everything you need to get started creating testimonial video content for your company's marketing efforts. We'll show you how to harness the art of storytelling for better videos, along with various ways to promote the finished product across your website, social media, and marketing campaigns. Read More

Better copy makes for better marketing, and Marketing Writing Bootcamp will insure that you're writing more compelling copy at every turn. From blog posts to video scripts, these 13 classes will make you a better writer and a stronger marketer. Classes start June 1. Save $200 with code CAMP2017.

Survey Says

The Podcast Market in 2017: Demographic and Listening Trends

By Ayaz Nanji

One in four Americans has listened to at least one podcast in the past month, according to recent research from Edison Research and Triton Digital. Read More

Quick Take

Reaching Millennials in 2017: Turns Out, They're on Their Phones

By Matt Donovan

We've become used to hearing about Millennials as "the next generation of consumers." That's no longer the case. Millennials are adults now. They're the current generation. And they're your customers. Here's how to reach them. Read More

AT-A-GLANCE

The Growth of the Chief Growth Officer: Is a CGO Right for Your Company? [Infographic]

By Laura Forer

Is a chief growth officer right for your company? Check out this infographic to see how companies of all sizes are handling this role, and learn more about what a CGO focuses on. Read More

event calendar

May 10	FREE Seminar—Virtual Summit: Transform your experience management strategy
May 12	Virtual Conference—Email Marketing \| More Opens. More Clicks. More Conversions.
May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

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