MarketingProfs Today: Content Strategy Road Map | FB Video Ads | Personalizing Marketing

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In this issue

1.	How-To: A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)
2.	Survey Says: Best-Practices for Facebook Video Ads
3.	PRO Seminar: Apply an Agile Approach to Your Marketing
4.	My View: Personalizing Your Marketing? You're Gonna Need Bigger Data
5.	Infographic: Nine Tips to Help You Conquer Your Public Speaking Anxiety

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How-To

A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)

By Alyssa Drury

Content marketing is a high priority for many marketing organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed. Read More

FOR PRO Members

PRO Seminar: Apply an Agile Approach to Your Marketing

Agile marketing expert Jim Ewel will show you how to address two of the most critical tasks in agile marketing. You'll also get real examples of companies that are practicing agile marketing and reaping benefits in the form of effectiveness and improved work quality. Read More

Build competitive advantage through government relations and public affairs. Develop holistic business strategies to positively impact your firm's performance and profitability. Apply Now!

Survey Says

Best-Practices for Facebook Video Ads

By Ayaz Nanji

What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads? Read More

Quick Take

Nine Tips to Help You Conquer Your Public Speaking Anxiety [Infographic]

By Verónica Jarski

If you're stressed out about giving a presentation, you're not alone. The following nine tips can help you determine the root of your anxiety and overcome it. Read More

My View

Personalizing Your Marketing? You're Gonna Need Bigger Data

By Michel Benjamin

The possibilities that Big Data creates are endless. Using the right tools, you can harness its power to drive revenue by personalizing your marketing. Read More

event calendar

May 10	FREE Seminar—How to Create Professional B2B Video Content
May 12	PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
May 17	FREE Seminar—Email Marketing Tips, Tricks, and Trends From Brands Winning in the Inbox
May 19	PRO Seminar—Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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