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In This Issue
+ How-To: 8 Ways to Grab Your Readers' Attention & Keep Them Coming Back
+ #SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video
+ PRO Online Planning Tool: Blogging
+ Survey Says: What Do Moms Want for Mother's Day?
+ My View: Want Big Data to Work for Your Marketing? Team Up With IT
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Advertisement  The Multiplier Effect of Integrating Search & Social Ads. Research revealed 68% higher revenue per conversion for marketers who integrate their search & social advertising. This report outlines 5 strategies and 15 tactics you can use to integrate your search and social ads today. Download the Guide.
How-To Eight Ways to Capture Your Readers' Attention (and Keep Them Coming Back!)
By Jonathan Long
Businesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create a solid content marketing strategy. Read More
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PRO Online Planning Tool: Blogging
This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Advertisement  2014 Mobile Search Advertising Benchmark Report. Mobile is on the rise and expected to yield 50% of paid clicks by 2015. Gain insight into mobile performance metrics from 13 countries. This report contains 18 data charts of mobile trends to help you plan entry into new markets. Download the Report.
Survey Says
What Do Moms Want for Mother's Day?
By Ayaz Nanji
Moms want quality family time more than anything else on Mother's Day, according to a recent survey conducted by PriceGrabber. Read More
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Quick Take
#SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!
By Angela Natividad
This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a breakdown of 10 effective types of social media posts, and take a look at Twitter's latest effort to facilitate e-commerce in fewer than 140 characters. Skim to free your muse! Read More
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My View Want Big Data to Work for Your Marketing? Team Up With IT
By Mark Floisand
Big Data can lead marketers to see their customers as data points or to overthink incongruous reports extracted from siloed databases. To truly make Big Data work for them, marketers need to collaborate with IT. Read More
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May 9
 Virtual Conference—Marketing Technology: Navigate the tech landscape FREE!
May 13
 FREE Seminar—How Does Your Marketing Stack Stack Up?
May 15
 PRO Seminar—Using Buyer Personas to Make an Impact on Your Marketing ROI
May 20
 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
May 22
 PRO Seminar—Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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