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In This Issue
+ How-To: Three Key Ways to to Help Your Business Find '2X' Profit Growth
+ Quick Take: 7 Steps to Capitalize on the Mobile Video Viewing Shift
+ PRO Take 10: IBM's Carter on Being Bold With Your Social Business Agenda
+ Survey Says: Internet Ad Revenue Breaks Record; Mobile's 111% YOY Growth
+ My View: Four Lessons Marketers Can Learn From Yoga
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How-To Three Key Ways to to Help Your Business Find '2X' Profit Growth
By Jeanne Hurlbert
Many companies turn to newer, hotter media and technology when they want to increase profits. But being successful isn't about tech; it's about effectively engaging customers. Here are three ways to do that. Read More
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PRO Take 10 Author Series: IBM's Sandy Carter on How to Be Bold With Your Social Business Agenda
In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social media, she provides guidance on how to gauge the influence of your engagement in the social world. Read More
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Survey Says
Internet Ad Revenue Breaks Record, Mobile Achieves 111% YOY Growth
By Ayaz Nanji
Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up 15% from the fourth quarter of 2011, according to a new report. Read More
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Quick Take
Seven Steps You Can Take to Capitalize on the Mobile Video Viewing Shift
By Frank Sinton
With more than half of US consumers using smartphones, the time to plan your mobile content strategy is now. Here are seven steps to get started. Read More
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My View Four Lessons Marketers Can Learn From Yoga
By Allie Gray Freeland
As a yoga practitioner and marketing professional, I see parallels between the seemingly unrelated worlds of yoga and marketing. Read on for marketing takeaways from yoga principles. No lotus pose required. Read More
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May 14
 FREE Seminar—The New Email Marketer
May 16
 PRO Seminar—Marketing Campaign Strategies for the Social and Mobile World
May 21
 FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing
May 23
 PRO Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now
May 28
 Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
Jun 13
 PRO Seminar—Building the Living, Breathing Brand
Jun 13
 MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
 Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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