📋 Table of Contents

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Wednesday, May 8, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points

2. Unleash Video's Superpowers to Convert More Leads and Accelerate Demand MarketingProfs event

3. The Top Marketing Challenges Small Businesses Face

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. Effective B2B Email Strategies for the Win

6. AI: Best-Practices, at Scale MarketingProfs PRO member offer

Scroll down for more useful resources.

article

How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points

Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more. »

MarketingProfs event

Unleash Video's Superpowers to Convert More Leads and Accelerate Demand

Attract today's digital-first, self-educating buyers through the power of video. Video strategist Tyler Lessard will show you how to use video to boost email and website engagement, lead gen, and conversions in Session 1 of our Friday Forum event. Join us! Register here (it's free). »

research

The Top Marketing Challenges Small Businesses Face

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research. Check out the study findings. »

from lead gen to branding

Do You Market to B2B Audiences?

Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

video

Effective B2B Email Strategies for the Win

Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies. Tune in! »

AI: Best-Practices, at Scale

MarketingProfs PRO member offer

Today, Matt Heinz shares best-practices to integrate AI into your strategy to improve your marketing at scale. If you use AI in your marketing, don't miss Accelerating AI's Impact Across the Entire Buyer & Customer Journey, live today at 12 noon ET.

Scale your marketing with AI

Afoot in the Neighborhood

MarketingProfs community goings-on

JUST LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.

JUST ANNOUNCED: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.

IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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Upcoming Events

MAY

Accelerating AI's Impact Across the Entire Buyer & Customer Journey with Matt Heinz
Session 3 of our 10-week AI for Demand Gen Marketers event

MAY

Video Marketing Friday Forum
3 live sessions | sponsored by Vimeo

MAY

Shaping the Future of Marketing With Video and AI
60-minute webinar | sponsored by Goldcast

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