MarketingProfs Today: This, Not Revenue, Is a KPI | Twitter Goes Live | Emotional Brand Connections

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In this issue

1.	How-To: Revenue Is Not a KPI, but These Six Measures Are
2.	#SocialSkim: Twitter's Livestream News and Live Shows, YouTube's New Design: 10 Stories
3.	PRO On-Demand Seminar: Create Meaningful Experiences for Your Brand
4.	Survey Says: What Emotionally Connects Consumers to Brands?
5.	Infographic: How Direct Mail Is Winning in the Age of the Internet

Is your writing feeling a bit stale and unfocused? Marketing Writing Bootcamp to the rescue! It's just the thing to invigorate your creativity, revitalize your copy, and sharpen your focus to write faster without sacrificing quality. Classes start June 1. Enroll now and save $200 with code CAMP2017.

How-To

Revenue Is Not A KPI, but These Six Measures Are

By Mark Gonzales

The revenue number can hide successes and problems, and it tells you little about your customers. Here are six key performance indicators that are better at measuring the pulse of your business. Read More

FOR PRO Members

On-Demand Seminar: Create Meaningful Experiences for Your Brand

Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. He'll explain why the future of business is experiential, and show you how to create and cultivate meaningful experiences. Read More

Better copy makes for better marketing, and Marketing Writing Bootcamp will insure that you're writing more compelling copy at every turn. From blog posts to video scripts, these 13 classes will make you a better writer and a stronger marketer. Classes start June 1. Save $200 with code CAMP2017.

Survey Says

What Emotionally Connects Consumers to Brands?

By Ayaz Nanji

Consumers say they feel most emotionally connected with a brand that come across as caring about people like themselves, according to recent research from CustomerThermometer. Read More

Quick Take

#SocialSkim: Twitter's Livestream News and Live Shows, YouTube's New Design: 10 Stories This Week

By Christian Neri

Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics and themes. Read More

AT-A-GLANCE

How Direct Mail Is Winning in the Age of the Internet [Infographic]

By Laura Forer

Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry. Read More

event calendar

May 10	FREE Seminar—Virtual Summit: Transform your experience management strategy
May 12	Virtual Conference—Email Marketing \| More Opens. More Clicks. More Conversions.
May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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