MarketingProfs Today: Engagement Secret Sauce | Facebook Native Ad Updates | Better Personas

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In this issue

1.	How-To: Engagement Secret Sauce: Learn From Social Networks to Attract Audiences for Yourself
2.	#SocialSkim: Facebook Native Ad Updates, Plus a Bunch More Stories in This Week's Roundup
3.	PRO Online Toolkit: Optimize and Maintain Your Email List
4.	Survey Says: What Moms Want for Mother's Day [Infographic]
5.	My View: Qualitative Data Helps You Build Stronger, More Complete Personas

Your potential customers are hungry for content, and if they don't get it from you, they'll go somewhere else. How can you build the infrastructure necessary to feed the content beast? Download the eBook, An Internal Culture of Content: The Secret to the Most Effective Content Marketing. Get it now.

How-To

Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for Yourself

By Jordan Kretchmer

What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying. Read More

FOR PRO Members

[Online Toolkit] Optimize and Maintain Your Email List

Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More

In 1996, Bill Gates wrote an article famously titled “Content Is King,” in which he predicted that content would be where "much of the real money will be made on the Internet." 20 years later, his prediction is coming true. Download the eBook to learn how to create an internal culture of content.

Survey Says

What Moms Want for Mother's Day [Infographic]

By Ayaz Nanji

Moms in the US would rather be pampered than receive material gifts this Mother's Day, according to a recent report from Offers.com. Read More

Quick Take

#SocialSkim: Facebook Native Ad Updates, Plus More Stories in This Week's Roundup

By Angela Natividad

Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it’s not LinkedIn); Cinco de Mayo social efforts; and all you need to know about emojis. Skim to stay in the loop. Read More

My View

Qualitative Data Helps You Build Stronger, More Complete Personas

By Kyle Henderson

Use qualitative research during the persona-building process for more accurate, realistic portraits of target customers. Read More

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