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In This Issue
+ How-To: Keep It Human in the Robotized Socialverse
+ Podcast: Marketing Strategy for Higher Ed: 'Social Works' Author Stoner
+ PRO How-To Guide: Mastering Lead Marketing
+ Survey Says: Eye-Tracking Study: Native Ads vs. Banners [Infographic]
+ Quick Take: How to Use Google Analytics to Increase E-Commerce Sales
+ My View: Ann Handley on Making B2B Marketing Fun & Content Moments
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How-To How to Keep It Human in the Robotized Socialverse
By Alesia Krush
Social networks were meant for real people—and real conversations between them. But social can also be a powerful marketing medium... so long as you preserve a human face while acting on your company's behalf. Read More
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Podcast Marketing Strategy for Higher Ed: 'Social Works' Author Michael Stoner Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach. Read More
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PRO How-To Guide: Mastering Lead Marketing
Learn how to engage prospects earlier in the buying process and steer them in your direction in a way that supports prospects' research and decision-making. This guide offers 16 "road rules" for lead marketing success and a graphical road map of the B2B buyer's journey. Read More
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Advertisement  B2B marketers! Worried your content isn't grabbing your readers' attention? Use a LookBook to make it visual and engaging. LookBooks: the new way to package content (owned, earned and found) together to visually tell your story. Fast and easy to make, share and get engagement metrics. Try it FREE!
Survey Says
Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]
By Ayaz Nanji
Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study. Read More
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Quick Take
How to Use Google Analytics to Increase E-Commerce Sales
By Mor Friedman
Google Analytics e-commerce tracking gives you access to sales conversion, product sales, and revenue data, providing actionable ways to boost e-commerce sales. Read More
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My View Ann Handley on Making B2B Marketing Fun and Seeing Content Moments Everywhere
The 2013 B2B Forum will introduce you to a host of marketing adventurers in October; in the meantime, we'll be posting Q&As with some of those intrepid marketers. Up next is Ann Handley, chief content officer at MarketingProfs. Read More
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May 14
 FREE Seminar—The New Email Marketer
May 16
 PRO Seminar—Marketing Campaign Strategies for the Social and Mobile World
May 21
 FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing
May 23
 PRO Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now
May 28
 Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
Jun 13
 PRO Seminar—Building the Living, Breathing Brand
Jun 13
 MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
 Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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