MarketingProfs Today: Integrating Email and Direct Mail | Content Frequency | Word-of-Mouth Campaigns

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In this issue

1.	How-To: Best-Practices & Tips for Integrating Direct Mail Into Email Marketing Campaigns
2.	PRO Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
3.	Survey Says: How Frequently Businesses Publish Content
4.	Infographic: Mobile App Development Trends in 2018 and Beyond

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How-To

Best-Practices and Tips for Integrating Direct Mail Into Email Marketing Campaigns

By Dennis Kelly, Nancy Harhut

There is wisdom in integrating direct mail into email marketing campaigns. Here are tips and best-of-breed guidelines for effectively doing so. Read More

FOR PRO Members

Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action

In just 10 minutes, you'll learn which key questions you need to answer, how to measure your results, and what ethical issues you'll confront in WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

How Frequently Businesses Publish Content

By Ayaz Nanji

Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based on company size. Read More

AT-A-GLANCE

Mobile App Development Trends in 2018 and Beyond [Infographic]

As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this infographic for what marketers and others can expect in mobile app development this year and in the years to come. Read More

event calendar

May 11	Virtual Conference—Email Marketing \| More results! Less filler.
May 17	Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz
May 22	FREE Seminar—Live Streaming for Marketers: How to Plan, Promote, and Execute
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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