MarketingProfs Today: Forms That Convert | Useful Sales Tools | Local Businesses and Facebook

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In this issue

1.	How-To: Web Forms That Convert: Five Things to A/B-Test
2.	Quick Take: How to Build Sales Tools (Content and Collateral) That Actually Work
3.	PRO Seminar: How to Avoid the Perils of a Website Redesign
4.	My View: Successful Event Marketing Takes Attendees on a Customer Journey
5.	Survey Says: What Consumers Expect of Local Businesses on Facebook

Your potential customers are hungry for content, and if they don't get it from you, they'll go somewhere else. How can you build the infrastructure necessary to feed the content beast? Download the eBook, An Internal Culture of Content: The Secret to the Most Effective Content Marketing. Get it now.

How-To

Web Forms That Convert: Five Things to A/B-Test

By Alexandra Recasan

Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... so many kinds of forms! If only you had a silver bullet for easily crafting a form that perfectly converts. Read More

FOR PRO Members

PRO Seminar: How to Avoid the Perils of a Website Redesign

Discover the perils of a website redesign and receive tips on how to design a site for improved performance. You'll see case studies of redesigns that have succeeded and some that have failed, and you'll leave with practical advice on how to assess your current site. Read More

In 1996, Bill Gates wrote an article famously titled “Content Is King,” in which he predicted that content would be where "much of the real money will be made on the Internet." 20 years later, his prediction is coming true. Download the eBook to learn how to create an internal culture of content.

Survey Says

What Consumers Expect of Local Businesses on Facebook

By Ayaz Nanji

Nearly three-quarters (73%) of US consumers say Facebook is the most important social media platform for local businesses to have a presence on, according to a recent report from G/O Digital. Read More

Quick Take

How to Build Sales Tools (Content and Collateral) That Actually Work

By Mark Yeager

Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can actually use? Read More

My View

Successful Event Marketing Takes Attendees on a Customer Journey

By Peter Symonds

Event marketing requires more than just fancy signage and tchotchkes. Here's a look at the traits of a successful display. Read More

event calendar

May 8	Virtual Conference—Marketing Technology: 3 online sessions—FREE!
May 12	FREE Seminar—Five Ways to Justify Your Event Spend
May 14	PRO Seminar—MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
May 17	FREE Seminar—Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
May 21	PRO Seminar—Breathe New Life Into Your Blog
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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Director of Publications: Vahe Habeshian
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Research Writer: Ayaz Nanji
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