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In This Issue
+ How-To: A Quick (but Thorough) Guide to YouTube Optimization
+ Podcast: Ann Handley on Battling Mediocrity in Content
+ PRO Favorite Take 10: Key Tips to Consider When Creating a Digital Strategy
+ Survey Says: Which Companies Have the Best Reputations?
+ My View: Have a Complex Product to Pitch? Focus on a Customer Story
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Advertisement  The Multiplier Effect of Integrating Search & Social Ads. Research revealed 68% higher revenue per conversion for marketers who integrate their search & social advertising. This report outlines 5 strategies and 15 tactics you can use to integrate your search and social ads today. Download the Guide.
How-To A Quick (but Thorough) Guide to YouTube Optimization
By Richard Jeng
Want to drive more traffic to your YouTube videos? Here are seven steps for getting your videos seen on the third most-visited website in the world. Read More
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Podcast Battling Mediocrity in Content: Ann Handley Talks to Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
MarketingProfs Chief Content Officer Ann Handley discusses her evolution from journalist to content marketer, and shares tips for becoming a better writer. Read More
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PRO PRO Favorite Take 10: Key Tips to Consider When Creating a Digital Strategy
In just 10 minutes, we'll review why having a digital strategy is different from just implementing digital tactics. Plus, we'll discuss five objectives that will help you identify your KPIs as well as allow you to think strategically and work more effectively to become a leader in your industry. Read More
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Advertisement  2014 Mobile Search Advertising Benchmark Report. Mobile is on the rise and expected to yield 50% of paid clicks by 2015. Gain insight into mobile performance metrics from 13 countries. This report contains 18 data charts of mobile trends to help you plan entry into new markets. Download the Report.
Survey Says
Which Companies Have the Best Reputations?
By Ayaz Nanji
Among all companies, Amazon.com has the best reputation with US consumers, according to a recent report by Nielsen and The Harris Poll. Read More
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My View Have a Complex Product to Pitch? Focus on a Customer Story
By Michael Harris
If you want customers to understand your complex product but can't simplify your presentation, you need a way to bypass the conscious mind's limited ability to absorb new material. Read More
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May 8
 PRO Seminar—10 Keys to Creating a Winning Marketing Concept
May 9
 Virtual Conference—Marketing Technology: Navigate the tech landscape FREE!
May 13
 FREE Seminar—How Does Your Marketing Stack Stack Up?
May 15
 PRO Seminar—Using Buyer Personas to Make an Impact on Your Marketing ROI
May 20
 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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