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If You're Going to Win With Content, You Need to Realign Your Thinking
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| Profs Pick |
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| We marketers understand that personalizing our marketing for the customer journey is critical—generic marketing can't handle the complexities of today's digital journeys. But how can we actually build those personalized experiences across the customer lifecycle? Download Act-On's e-book "Plan, Build, and Deliver Personalized Customer Journeys at Scale" to begin building your incredibly effective personalized marketing program. Get the e-book now.
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| We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help. |
| News You Can Use |
| Updates from around the industry |
| Mirakl Introduces New Advanced Features to Industry-Leading Marketplace Platform Yahoo Finance |
| The Coffee Bean & Tea Leaf Brand Partners With Blackhawk Network to Debut Digital B2B Gift Card Program The Street |
| Sherpa, Juniper Collaborate to Create B2B RTP Module for Financial Institutions PYMNTS |
| VARStreet Launches Drag and Drop B2B E-Commerce Builder for IT and Office supplies VARs EIN Presswire |
| Office Depot Parent ODP to Split B2B From Retail Amid Slump in Sales PYMNTS |
| Automation Anywhere Appoints Former Salesforce Executive and Tech Finance Expert PR Newswire |
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