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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Wednesday, May 06, 2020 |
| Three Tips to Turn Initial Conversations Into Marketing and Sales Relationships | ||||
| To turn your first encounter with potential clients into an effective account-based marketing (ABM) relationship, you must engage your audience, establish credibility, and ask them for an easy "yes." Here's what you need to know. | ||||
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| What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails? | ||||
| Email marketing experts will urge you to follow the latest and greatest best-practices—from personalizing your content to segmenting to cleaning up your database. All that's well and good if you want to create optimized email campaigns. And who doesn't? But what if your metrics are off? | ||||
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| 'Good writing is the central nervous system of good marketing': Ann Handley | ||||
| MarketingProfs virtual event | ||||
| Don't miss this opportunity to level-up your writing (and marketing) with Marketing Writing Bootcamp's 12 on-demand sessions and keynotes. The final live keynote—with Ann Handley—is happening next Tuesday, May 12. Learn, laugh, and feed your writing soul. Save $100 on your ticket with code HappyCamper. | ||||
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| COVID-19's Impact on B2B Software Budgets [Study] | ||||
| B2B companies tend to agree that the COVID-19 pandemic will lead them to cut or maintain their software budgets rather than boost spending, but many are also uncertain; much also depends on the type of software in question, according to recent research. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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