MarketingProfs Today: Snapchat Beats Facebook in Video | Your PR Pros Stink | App Surveys

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In this issue

1.	How-To: 10 Questions to Ask Before Launching Mobile App Surveys
2.	#SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories
3.	PRO Online Toolkit: Create High-Performance Landing Pages
4.	My View: Four Signs That Your PR Professionals Stink (and May Be Wrecking Your Business)
5.	Survey Says: The Content Preferences of Nonprofit Donors

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How-To

10 Questions to Ask Before Launching Mobile App Surveys

By Keren Wexler

Anyone doing serious mobile app marketing knows surveys can be useful for understanding app satisfaction, getting feedback on new functionality, understanding why a feature isn't being used, or collecting general feedback quickly. Read More

FOR PRO Members

Online Toolkit: Create High-Performance Landing Pages

This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More

Survey Says

The Content Preferences of Nonprofit Donors

By Ayaz Nanji

Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila. Read More

Quick Take

#SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories in This Week's Roundup

By Christian Neri

Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal with NBC to give the Olympics a Snapchat makeover. Read More

My View

Four Signs That Your PR Professionals Stink (and May Be Wrecking Your Business)

By Laura Burkhardt

When you hired your PR agency, you were excited and hopeful. But now, you're wondering whether you made the right decision. Check out these signs that you may have chosen the wrong agency. Read More

event calendar

May 10	FREE Seminar—How to Create Professional B2B Video Content
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May 19	PRO Seminar—Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
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