MarketingProfs Today: Successful Positioning | Marketers, Keep Learning | Online Search Wording

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In this issue

1.	How-To: The Key to Successful Positioning: '3 Cs' Research
2.	Podcast: Never Stop Learning: Mark Organ on Marketing Smarts
3.	PRO How-To Guide: How-To Guide: The Three Cs of Successful Positioning
4.	My View: Customers Prefer Your Knowing Their Needs Over Your Knowing Their Names
5.	Survey Says: How People Phrase Online Searches

Your potential customers are hungry for content, and if they don't get it from you, they'll go somewhere else. How can you build the infrastructure necessary to feed the content beast? Download the eBook, An Internal Culture of Content: The Secret to the Most Effective Content Marketing. Get it now.

How-To

The Key to Successful Positioning: '3 Cs' Research

By Lawson Abinanti

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do. Read More

Podcast

Never Stop Learning: Mark Organ on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The founder and CEO of advocate marketing software company Influitive explains how he co-founded marketing automation giant Eloqua, why training and development are a "mission-level priority" at his company, and how he hires exceptional employees. Read More

FOR PRO Members

How-To Guide: The Three Cs of Successful Positioning

Just as positioning is the foundation of successful marketing, the 3 Cs are the foundation of a positioning strategy that will set you apart from competitors. In this15-page guide you'll learn how to use the 3 Cs in developing your own positioning strategy. Read More

In 1996, Bill Gates wrote an article famously titled “Content Is King,” in which he predicted that content would be where "much of the real money will be made on the Internet." 20 years later, his prediction is coming true. Download the eBook to learn how to create an internal culture of content.

Survey Says

How People Phrase Online Searches

By Ayaz Nanji

Half of consumers search online using fragments (e.g., "swollen ankle") and half use more fully formed phrases (e.g., "causes of swollen ankle during sleep"), according to a recent report from Blue Nile Research. Read More

My View

Customers Prefer Your Knowing Their Needs Over Your Knowing Their Names

By Giles House

Customers aren't that impressed when you address them by name in emails. What does delight them is being understood. Read More

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