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In This Issue
+ How-To: 3 Powerful Ways to Measure the Impact of Your Email Marketing
+ Survey Says: Moms More Likely to Use Social & Mobile, and Shop Online
+ PRO: Presentation Elevation: How to Educate, Inspire, and Engage
+ Infographic: The App Arms Race: iOS vs. Android
+ My View: Why Sheryl Sandberg's 'Lean In' Is Causing Women to Lean Back
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How-To Three Powerful Ways to Measure the Impact of Your Email Marketing
By Karen Talavera
Email campaign process metrics such as delivery, open, and click-through rates have their place, but if you don't look beyond them... you'll miss the true impact of your marketing—and opportunities for improvement. Read More
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PRO Presentation Elevation: How to Educate, Inspire, and Engage
This 5-star-rated seminar will teach you how to make a powerful and memorable impression on your audience, deliver a fantastic presentation, and leave your audience energized and inspired by your ideas. Read More
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Survey Says
Moms More Likely to Use Social Media and Mobile, and to Shop Online
By Ayaz Nanji
Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to own smartphones and to shop online. Read More
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Quick Take
The App Arms Race: iOS vs. Android [Infographic]
By Verónica Maria Jarski
The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created this infographic. Read More
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My View Why 'Lean In' by Sheryl Sandberg Is Causing Many Women to Lean Back
By Tinesha Craig
For 25 years, our marketing research firm has been studying women. We applied our research to the polarized reactions to Sheryl Sandberg's best-selling book, Lean In: Women, Work, and the Will to Lead. Read More
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May 14
 FREE Seminar—The New Email Marketer
May 16
 PRO Seminar—Marketing Campaign Strategies for the Social and Mobile World
May 21
 FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing
May 23
 PRO Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now
May 28
 Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
Jun 13
 MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
 Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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