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| By Hal Licino |
| Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your email campaigns using these five tips.
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| You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan.
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| Why E-Reader Brands Love (Social) Moms |
| Though most surveyed moms who own e-readers are happy with their devices, moms who use social media are far more likely than non-social moms to share information about their e-reader brand with friends and pay more for their device.
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By Carlos Hidalgo
As the B2B buyer has changed, the separation of Sales and Marketing is proving less effective. Leading companies are dropping the "and" in this phrase. Here's how you, too, can ditch the "and" and begin "smarketing."
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