MarketingProfs Today: Optimizing Content After It's Published | Pre-Roll Ads | Multicultural Millennials

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In this issue

1.	How-To: The Real Work on Your Content Begins After It's Published: Optimizing Performance
2.	PRO MarketingProfs Quick Study Course: Marketing Writing
3.	Survey Says: The Ideal Pre-Roll Ad Lengths for Short-Form Videos
4.	Infographic: Multicultural Millennials: Who They Are and What They're Doing

It's no secret account-based marketing delivers results. But a data-driven approach to ABM delivers exceptional results. Download the eBook "The Anatomy of a Successful ABM Strategy" to learn how we increased a new product's pipeline by 114% and customer base by 30%. All in just 90 days.

How-To

The Real Work on Your Content Begins After It's Published: Optimizing Performance

By Shachar Orren

Many components of content marketing are controllable and predictable. What isn't? Your audience's response. Here's what can you do when a piece of content you've created simply doesn't produce the right results. Read More

FOR PRO Members

MarketingProfs Quick Study Course: Marketing Writing

The 12 quick classes in this course will teach you how to get the most out of your business writing—from e-books and whitepapers to a host of other marketing content types. You'll learn about crafting a brand voice, telling a compelling story, and attracting attention with tip-top copy. Read More

Considering account-based marketing? Download the eBook "The Anatomy of a Successful ABM Strategy" to learn how we increased a new product's pipeline by 114% and customer base by 30%. All in just 90 days.

Survey Says

The Ideal Pre-Roll Ad Lengths for Short-Form Videos

By Ayaz Nanji

Most consumers say they expect a pre-roll ad to play under 15 seconds on a video that's up to one-minute long, according to recent research from AOL Advertising. Read More

AT-A-GLANCE

Multicultural Millennials: Who They Are and What They're Doing [Infographic]

By Laura Forer

Millennials are the ever-sought-after audience of many brands, and knowing how they behave is key to selling to them. This infographic looks at how marketers can tap into the behaviors of Millennials of various ethnicities. Read More

event calendar

May 10	FREE Seminar—Virtual Summit: Transform your experience management strategy
May 12	Virtual Conference—Email Marketing \| More Opens. More Clicks. More Conversions.
May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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