MarketingProfs Today: AdWords Updates | Micro-Moments | Push-Notification Power Words

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In this issue

1.	How-To: 4 Ways to Use Recent AdWords Updates to Power Up Your Ad Performance
2.	Quick Take: Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?
3.	PRO On-Demand Seminar: How to Create a Customer-Centric Product Message
4.	Survey Says: 120 Power Words That Boost Push-Notification Engagement
5.	Infographic: 10 Performance Marketing Stats Marketers Should Know: Europe

It's no secret account-based marketing delivers results. But a data-driven approach to ABM delivers exceptional results. Download the eBook "The Anatomy of a Successful ABM Strategy" to learn how we increased a new product's pipeline by 114% and customer base by 30%. All in just 90 days.

How-To

Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance

By Janet Janzen

In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions. Read More

FOR PRO Members

On-Demand Seminar: How to Create a Customer-Centric Product Message

You'll learn the two most important factors in developing a compelling message strategy for your product or company: your offer's uniqueness and its ability to solve your audience's most pressing problem. You'll leave with an action plan that will connect your message with your customer every time. Read More

Considering account-based marketing? Download the eBook "The Anatomy of a Successful ABM Strategy" to learn how we increased a new product's pipeline by 114% and customer base by 30%. All in just 90 days.

Survey Says

120 Power Words That Boost Push-Notification Engagement

By Ayaz Nanji

Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between January 1 and December 31, 2016. Read More

Quick Take

Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?

By Jessica Neville

Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere. Read More

AT-A-GLANCE

10 Performance Marketing Stats Marketers Should Know: Europe [Infographic]

By Laura Forer

See what's happening in performance marketing in Europe—and whether you're up to speed with trends there. Read More

event calendar

May 10	FREE Seminar—Virtual Summit: Transform your experience management strategy
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May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
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Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

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