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MarketingProfs
May 4, 2016 Vol. 15, No. 87
In this issue
1. How-To: Win With Social Intelligence: Vital Tips for CMOs in 2016 and Beyond
2. Podcast: How to Not Waste Your Time (and Money) at Tradeshows: David Spark
3.  PRO  How-To Guide: Post-Mobilegeddon Survival Guide: Heeding Google's Rules
4. My View: Four Mistakes Marketers Make When They Conduct Surveys
5. Survey Says: The Most Effective Mother's Day Email Subject Lines
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How-To
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Win With Social Intelligence: Vital Tips for CMOs in 2016 and Beyond
By Will McInnes
A crucial element of marketing that all CMOs—and marketers as a whole—need to be addressing right now is social listening and analytics. Because social intelligence can be vital to business success. Read More
Podcast
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How to Not Waste Your Time (and Money) at Tradeshows: David Spark on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
David, owner of brand journalism firm Spark Media Solutions, shares practical tips from Three Feet From Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows. Read More
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How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves. Read More
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Advertisement  FREE Webcasting: Take Your Marketing Events Online. Webcast Essentials allows marketers to quickly and effectively share content with audiences, while saving money on in-person events. Build and publish live and on-demand content in 5 easy steps.
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Survey Says
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The Most Effective Mother's Day Email Subject Lines
By Ayaz Nanji
Mother’s Day email subject lines that elicit emotion have a 21.5% higher open rate than those that do not, according to recent research from Yesmail and Persado. Read More
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My View
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Four Mistakes That Marketers Make When They Conduct Surveys
By Ray Beharry
The right survey can provide robust data that helps marketers make critical business decisions. Mistakes in conducting surveys, however, can burden marketers with unusable data. Read More

event calendar

May 3
 FREE Seminar—Unlocking the Value of Marketing Automation
May 3
 FREE Seminar—5 Leading Practices in Marketing Training Programs
May 5
 PRO Seminar—53 Content Marketing Hacks to Double Your Engagement Rates
May 10
 FREE Seminar—How to Create Professional B2B Video Content
May 12
 PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 13
 Virtual Conference—MarTech & Innovation | 3 online sessions FREE!
Oct 18-21
 B2B Marketing Forum—Register by June 15 and save up to $500

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