MarketingProfs Today: 4 Metrics That Matter | Wearables and Marketing | B2B Brands' Online Buzz

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In this issue

1.	How-To: Four Online Marketing Metrics That Actually Matter
2.	My View: How Apple Watch and Other Wearables Are Transforming Marketing
3.	PRO Seminar: How to Avoid the Perils of a Website Redesign
4.	Infographic: How to Become a Pinterest Warrior and Vanquish the Competition
5.	Survey Says: The Most Mentioned B2B Brands Online

Your potential customers are hungry for content, and if they don't get it from you, they'll go somewhere else. How can you build the infrastructure necessary to feed the content beast? Download the eBook, An Internal Culture of Content: The Secret to the Most Effective Content Marketing. Get it now.

How-To

Four Online Marketing Metrics That Actually Matter

By Larry Kim

A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four do. Read More

FOR PRO Members

PRO Seminar: How to Avoid the Perils of a Website Redesign

Discover the perils of a website redesign and receive tips on how to design a site for improved performance. You'll see case studies of redesigns that have succeeded and some that have failed, and you'll leave with practical advice on how to assess your current site. Read More

In 1996, Bill Gates wrote an article famously titled “Content Is King,” in which he predicted that content would be where "much of the real money will be made on the Internet." 20 years later, his prediction is coming true. Download the eBook to learn how to create an internal culture of content.

Survey Says

The Most Mentioned B2B Brands Online

By Ayaz Nanji

IBM is the most mentioned B2B brand online globally, according to a recent Brandwatch analysis of over 5 million online conversations. Read More

Quick Take

How to Become a Pinterest Warrior and Vanquish the Competition [Infographic]

By Verónica Maria Jarski

About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy. Read More

My View

How Apple Watch and Other Wearables Are Transforming Marketing

By Steve Caldwell

Wearables, such as the Apple Watch, are giving marketers new sources of data. Here's a look at how that data may transform marketing forever. Read More

event calendar

May 5	FREE Seminar—UnMarketing: Stop Marketing, Start Engaging
May 7	PRO Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8	Virtual Conference—Marketing Technology—3 online sessions—FREE!
May 12	FREE Seminar—Five Ways to Justify Your Event Spend
May 14	PRO Seminar—MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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