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In This Issue
+ How-To: The Four Doors to Customer Loyalty
+ PRO Seminar: Cognitive Surplus With Clay Shirky
+ Survey Says: Mobile-Savvy Hispanics Prefer to Shop With Companions
+ Quick Take: Six Tips for Making a Great B2B Video
+ My View: 12 Annoying Things About Websites That Drive People Away
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Advertisement  Ground-breaking 5-day Strategic Marketing Management program. Provides conceptual framework for fundamentals of marketing. Learn to develop, implement, evaluate & benchmark strategic marketing plans. Chicago Booth faculty. Download brochure and study indicating a definite ROI in Executive Education
How-To The Four Doors to Loyalty: Your Welcome Mat to Customer Intimacy
By Bryan Pearson
Sure, you have customers. But are they loyal to you? Learn four things you need to know about your customers to inspire their loyalty. Read More
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PRO PRO-Favorite Seminar: Cognitive Surplus With Clay Shirky
By sharing examples about the Stack Exchange Network and the development of the SARS vaccine, best-selling author Clay Shirky will illustrate how sharing and collaborating with your customers can have a tremendous impact on your business. Read More
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Survey Says
Mobile-Savvy Hispanics Prefer to Shop With Companions
Though Hispanics use smartphones to help with in-store shopping, most visit stores with friends and family, relying more on the opinions of their companions when making purchases and less on user-generated reviews and ratings via smartphone. Read More
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Quick Take
Two Arguments Against B2B Videos, and Six Tips for Making a Great One
Viral videos boost awareness and response. Why, then, are many B2B companies hesitant to incorporate video into their marketing? Learn why many have been slow to use video—and six tips for creating a great B2B video anyway. Read More
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My View 12 Annoying Things About Your Website That Drive People Away
By Shelly Kramer
How many times have you visited a website... and ended up sorely disappointed? Or worse, annoyed? For me, the answer is easy: a lot! So, I put together a list of the 12 things that annoy me the most about websites. Read More
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@davepeck How to Create and Grow Your Influence on a Global Social Web https:////vsb.li/xRf16p
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Forum Today's Question
By mallen 5/2/2012 at 7:57 PM
Our tech startup has been giving away whitepapers about what we offer. Should our sales reps call leads immediately after they've downloaded a whitepaper? Go To Question
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May 8
 FREE Seminar—8 Strategies to Take Your Video Marketing to the Next Level
May 10
 PRO Seminar—From Content to Conversation: The Changing World of Marketing Writing
May 10-23
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May 16
 FREE Seminar—UnMarketing: Top Tools for Engaging Online
May 16
 Smart Marketers Tour—Miami join us in person for free!
May 17
 PRO Seminar—How to Get the Most Out of Your Facebook Ads
June 7-14
 MarketingProfs University LIVE—Digital Advertising Academy save $200 with promo code DIGITIZE
June 8
 Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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