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In This Issue
+ How-To: Thirty Ideas to Help You Tackle Blogger's Block
+ PRO: Lift Your Website Conversion Rate
+ Survey Says: Social Media Ad Spend to Reach $8.3 Billion by 2015
+ Quick Take: How to Create Customer Personas
+ My View: Facebook Deals—Why the Network Is the Big Deal
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How-To Thirty Ideas to Help You Tackle Blogger's Block
By Amanda Maksymiw
A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for creating a well-rounded corporate blog. Read More
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PRO Lift Your Website Conversion Rate
Is your website optimized for conversions and the best return on your search and advertising investments? Check out the 11 case studies in Website Conversion Success Stories, and learn how to improve your landing pages to turn clicks into cash. Read More
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Answer the call of your career and become a smarter marketer. Go PRO this month and get instant access to hundreds of PRO seminars, Take 10 tactical webcasts, How-To Guides, Case Study Collections, and more. Use code MAY30MPT to save 30% and become a new PRO member today. Good through May 31.
Survey Says
Social Media Ad Spend to Reach $8.3 Billion by 2015
Social media advertising revenues are forecast to reach $8.3 billion in 2015, up from an estimated $2.1 billion in 2010—a compound annual growth rate (CAGR) of 31.6%. Read More
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Quick Take
How to Create Customer Personas
Customer personas are profiles that represent your website's typical visitors and can guide you on how to focus your energies. Here are 10 key questions to ask your most significant visitors to better understand your customers' wants and needs.
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My View Facebook Deals: Why the Network Is the Big Deal
By Paul Fabretti
Did Groupon miss out on a chance to become billionaires? That's probably a bit of a dramatic question to ask so early in the social-couponing game. But what does this week's introduction of Facebook Deals mean for Groupon? Read More
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@dougkessler Four tips for improving website personalization https:////bit.ly/hJgiIp
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Forum Today's Question
By kwertz 5/2/2011 at 12:27 PM
I have a Web-based educomm initiative. Can you recommend a tool or plug-in that enables our website to track, report, and profile users? Go To Question
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