Today's dose of marketing know-how.
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Friday, May 31, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Your AI Needs a Human Copyeditor

2. Foundational ABM Building Blocks: How to Ensure Success sponsored

3. AI Update, May 31, 2024: AI News and Views From the Past Week

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. A B2B Marketing Deep Dive on AI Foundations, the Future, and More

6. All Together Now MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

Your AI Needs a Human Copyeditor
article
Your AI Needs a Human Copyeditor
Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing. »
Foundational ABM Building Blocks: How to Ensure Success
sponsored
Foundational ABM Building Blocks: How to Ensure Success
Getting an account-based marketing program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge. Discover how to manage the essential elements of ABM to ensure success. »
AI Update, May 31, 2024: AI News and Views From the Past Week
artificial intelligence
AI Update, May 31, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

A B2B Marketing Deep Dive on AI Foundations, the Future, and More
video from the archives
A B2B Marketing Deep Dive on AI Foundations, the Future, and More
Marketing Smarts podcast and live show guest Christopher Penn, together with host George B. Thomas, discusses data science as well as what AI means for marketing, how to implement machine-learning, and how to think like a data scientist. Tune in! »
All Together Now
MarketingProfs Working Webinar for PRO Members
When your sales and marketing teams are in lockstep, you increase income and raise revenue. Pam Didner shows you the right moves in Sales Enablement: Aligning Marketing and Sales, a PRO-level Working Webinar. Step, tap, heels together!
Learn the steps here
Another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
ANNOUNCEMENT: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $400 off.
IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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