MarketingProfs Today: Follow-Up Emails | AdWords Updates | Marketing That Incites Action | Email Engagement

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In this issue

1.	How-To: Convert More Leads Into Sales With These Five Email Follow-Up Campaigns
2.	Article: Google AdWords Updates to Keep in Mind in 2017 [Sponsored by CallRail]
3.	PRO NEW How-To Guide: Email Essentials: Gmail Tricks of the Trade
4.	Podcast: How to Incite Action With Marketing: Use 'The Red Thread'—Tamsen Webster
5.	Survey Says: Email Engagement Rates by Day of the Week
6.	Infographic: Seven Tested Ways Texting Can Help Your Business

Is your writing feeling a bit stale and unfocused? Marketing Writing Bootcamp to the rescue! It's just the thing to revitalize your copy and sharpen your focus to write faster without sacrificing quality. Classes start June 1 and on-demand directly after. Enroll now and save $200 with code CAMP2017.

How-To

Convert More Leads Into Sales With These Five Email Follow-Up Campaigns

By Nathaniel Cheung

Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects. Read More

Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)

By Carolyn Lyden [Sponsored Content]

This article gives search and other digital marketers an understanding of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond. Read More

Podcast

How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action. Read More

FOR PRO Members

New How-To Guide: Email Essentials: Gmail Tricks of the Trade

In this 39-page guide, you'll learn what steps to take to ensure that every one of your email messages makes it into the Google inbox (or perhaps even into the vaunted "Primary" tab), to establish lasting trust with both Gmail and its billion-strong user base, and to push your email marketing results to the next level. Read More

Better copy makes for better marketing, and Marketing Writing Bootcamp will insure that you're writing more compelling copy at every turn.13 classes will make you a better writer and a stronger marketer. Classes start June 1 and on-demand directly after. Save $200 with code CAMP2017.

Survey Says

Email Engagement Rates by Day of the Week

By Ayaz Nanji

Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing. Read More

AT-A-GLANCE

Seven Tested Ways Texting Can Help Your Business [Infographic]

By Laura Forer

SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small businesses shouldn't overlook this medium. Read More

event calendar

Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 6	FREE Seminar—How to Track the Campaign Metrics That Matter
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

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