MarketingProfs Today: Content Metrics | Email and the Candidates | Copywriting in an Era of Content

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In this issue

1.	How-To: How to Measure the Value of Your Content: Three Sets of Metrics
2.	Survey Says: Which US Presidential Candidate Is Winning the Email Battle?
3.	PRO Take 10: Create Your Content Strategy in Eight Steps
4.	My View: Copywriting in the Content Era: A Guide for Writers Starting Out
5.	Infographic: Why Bad Customer Service Is Burning Your Bottom Line

Learn to create powerful marketing campaigns. Earn your Northwestern Medill MS in Integrated Marketing Communications online. The Medill IMC way of thinking is timeless and timely—arming graduates with the tools to zero in on consumer needs and deliver powerful data-driven marketing campaigns.

How-To

How to Measure the Value of Your Content: Three Sets of Metrics

By Tarah Speck

More than ever, we B2B marketers are held accountable for driving revenue—and proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics to track—and tips on how you can track them. Read More

FOR PRO Members

Take 10: Create Your Content Strategy in Eight Steps

In just 10 minutes, you'll learn how to create a killer content marketing plan. We'll discuss why it's so important to have a well-documented strategy in place, as well as how to identify your distinct differentiators and create a unique story that will appeal to your target audience. Read More

Online Master’s in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University.

Survey Says

Which US Presidential Candidate Is Winning the Email Battle?

By Ayaz Nanji

Hillary Clinton and Bernie Sanders hold big advantages over Donald Trump in email list size, but the presumptive GOP nominee tops both Democrats in email open rate, according to recent data from Return Path. Read More

Quick Take

Why Bad Customer Service Is Burning Your Bottom Line [Infographic]

By Verónica Jarski

Customer experience is quickly overtaking price and product as the key brand differentiator. Make sure you're not sabotaging customer experience. Read More

My View

Copywriting in the Content Era: A Guide for Writers Starting Out

By Mat Zucker

Modern marketing still needs copywriting. But the skills and experience required to succeed in the era of content have created new complexity and demands on copywriters. Read More

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