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| By Justin Gray |
| Marketing automation companies are steadily rolling out new features and new versions of their products. What changes can you expect? Here are four cool ways marketing automation tools are evolving.
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| By Christian Gulliksen |
| Why do so few companies innovate? The problem is that we often labor under enthusiastic but misguided leadership that stifles innovation. Do you recognize yourself—or your boss—in any of these archetypes?
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| Sally Hogshead explains how to make your brand fascinating to your audience. She discusses how to best capitalize on your unique competitive advantage and easily identify your most fascinating trait.
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| CMOs Expect Big Returns From Digital Marketing |
| Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, stronger customer analytics, and richer online engagement.
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To Video or Not to Video?
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| Once upon a time, email was the pinnacle of cutting-edge online technology. But that was then, and this is now. Embedded video still presents a quandary for email marketers. When you're not even sure that images will render, should you even attempt to use video?
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| By Verónica Maria Jarski |
| At our recent Marketing Writing Bootcamp course, instructors Ginny Redish and Erika Napoletano offered invaluable online writing and blogging suggestions for both newbies and veterans. Inspired by their courses, I doodled up a slide show of their key tips.
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