MarketingProfs Today

Tuesday, May 30, 2023

📋 Table of Contents

1. Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

2. From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain sponsored webinar

3. What Makes Customer Service Experiences Great or Terrible?

4. Everywhere You Look, It's AI MarketingProfs B2B Forum

5. Spotify Marketing: A Beginner's Guide

6. Get Instant Answers to Your Marketing Questions AI-powered Q&A tool

7. Attract Online Links and Increase Your Authority MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'
article
Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'
Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building. »
sponsored webinar
From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain
Want to give your customers more personalized experiences with your content—without having to create more of it? Join us to learn how to create a scalable content supply chain that will help you deliver experiences that have an impact—and always convert. »
What Makes Customer Service Experiences Great or Terrible?
research
What Makes Customer Service Experiences Great or Terrible?
Which factors contribute most to great and terrible experiences when customers contact businesses? To find out, Oracle and Ascend2 surveyed 5,053 people around the world. Check out the study findings. »
MarketingProfs B2B Forum
Everywhere You Look, It's AI
Is your head spinning from all the AI buzz? How are marketers going to handle another big shift in how they market for B2B? Find out at our MarketingProfs B2B Forum! Half a dozen sessions on various aspects of AI will help you gain a better understanding of how to use it, how to prepare and shift from a traditional marketing mindset, what legal concerns you should have, and more. And don't worry: There are plenty of other topics and activities to keep you balanced throughout the conference. Get your ticket before prices increase in June! Explore the program now. »
Spotify Marketing: A Beginner's Guide
infographic
Spotify Marketing: A Beginner's Guide
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify. Check out the infographic. »
Get Instant Answers to Your Marketing Questions
AI-powered Q&A tool
Get Instant Answers to Your Marketing Questions
Try our new AI tool that answers your marketing questions based on decades of MarketingProfs resources! We call it Ask Jay. It's still in Beta, but we think it's pretty cool. »
Attract Online Links and Increase Your Authority
MarketingProfs Master Class for PRO Members
Want to land higher on Google's SERP? One way is by getting more inbound links! SEO superstar Andy Crestodina shows you how to get those elusive links, along with many other SEO tactics, in his PRO-level Master Class, The Art of Being Found: SEO for (Non-Techie) Marketers.
See the videos
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Discuss Leads the MRX Pack With New Innovations in Spring 2023 Release GlobeNewswire
Acquia Digital Asset Management Drives Creative Collaboration With AI Assistant Acquia
Thena Raises $5M in Seed Funding to Transform Customer Communications for B2B Organizations Using Slack and Teams MarTech Series
Anteriad Named a Strong Performer in B2B Intent Data Provider Research MarTech Series
B2B Digital Marketing Agency Minds On Adopts Intero Digital Brand PR Newswire
inDrive Strengthens B2B Offering Through Team Expansion, Tech Acquisition Business Wire
Upcoming Events
JUN
1
From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain
45-minute webinar | sponsored by Adobe
JUN
8
Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI
60-minute webinar | sponsored by Acquia + Material
JUN
9
Marketing Strategy Friday Forum
3 sessions on content marketing | sponsored by ZoomInfo
JUN
20
Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet
JUN
21
AI for Content Creators
Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers
JUN
22
6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
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