MarketingProfs Today: Facebook Live for B2B | Instagram as LinkedIn | Video Content Platforms

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In this issue

1.	How-To: Facebook Live for B2B Marketers: 5 Ways to Use Live Video in Your Content Marketing
2.	#SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories
3.	PRO New Live Seminar: Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
4.	Survey Says: What Advertisers Look for in Video Content Platforms
5.	Infographic: The Incredible Credible Website: How Credibility Boosts Your Business

Is your writing feeling a bit stale and unfocused? Marketing Writing Bootcamp to the rescue! It's just the thing to revitalize your copy and sharpen your focus to write faster without sacrificing quality. Classes start June 1 and on-demand directly after. Enroll now and save $200 with code CAMP2017.

How-To

Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy

By Jawad Khan

Facebook is intentionally giving more organic exposure to live videos, which is why Facebook Live dominates the News Feeds of most users these days. What does that mean for businesses and B2B marketers? Read More

FOR PRO Members

New Live Seminar: Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp

You'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor. Read More

Better copy makes for better marketing, and Marketing Writing Bootcamp will insure that you're writing more compelling copy at every turn.13 classes will make you a better writer and a stronger marketer. Classes start June 1 and on-demand directly after. Save $200 with code CAMP2017.

Survey Says

What Advertisers Look for in Video Content Platforms

By Ayaz Nanji

Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll video ad campaigns on, according to recent research from Trusted Media Brands. Read More

Quick Take

#SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This Week

By Christian Neri

Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook... Read More

AT-A-GLANCE

The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]

By Laura Forer

Is your website trustworthy? The answer can have a big impact on whether people purchase—or go elsewhere. Check out this infographic, which explains how to make your site more credible. Read More

event calendar

Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 6	FREE Seminar—How to Track the Campaign Metrics That Matter
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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