MarketingProfs Today

Wednesday, May 3, 2023

📋 Table of Contents

1. How to Be a Strategic Technology Partner: Bridging the Knowledge Gap

2. Maximize Your ABM Strategy With Event Data sponsored webinar

3. NEW: 'Ask Us Anything' Tool From MarketingProfs

4. SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

5. Keep It Fresh MarketingProfs B2B Forum

6. Why Sales Teams Reject Leads From Marketing

7. Nominate the Best in Account-Based Marketing sponsored

8. TODAY: Content and Behavior Intent Planning MarketingProfs Working Webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Be a Strategic Technology Partner: Bridging the Knowledge Gap
article
How to Be a Strategic Technology Partner: Bridging the Knowledge Gap
Although the role that technology vendors play is critical to their clients, the relationship between the two parties can often feel transactional. Building a long-term strategic partnership, on the other hand, can benefit both. »
sponsored webinar
Maximize Your ABM Strategy With Event Data
Events are a great source of actionable, first-party data—data your ABM program can use to drive hyper-personalized experiences across your buyer and customer journeys. Join us to learn how to harness event data for more personalized experiences that drive more business. »
NEW: 'Ask Us Anything' Tool From MarketingProfs
NEW: 'Ask Us Anything' Tool From MarketingProfs
Do you have marketing-related questions or problems—but not a ton of time to go searching for answers and solutions? Give our just-launched "Ask Us Anything" tool a shot! You'll get a response immediately. We've begun to build a large language model (LLM) tool based on 23 years' worth of marketing know-how we've published, and "Ask Us Anything" gives you a taste of what's to come. Try it now! (It's kinda fun.) »
SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness
article
SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered. »
MarketingProfs B2B Forum
Keep It Fresh
On the B2B forum stage this fall, we're featuring fresh new voices speaking on breakthrough B2B ideas, including Jacqueline Babb, Jill Roberson, Rhea Wessel, and Chad White, just to name a few. They're ready to fill your brain with ideas to elevate your B2B marketing. Don't miss out! »
Why Sales Teams Reject Leads From Marketing
research
Why Sales Teams Reject Leads From Marketing
Why do salespeople reject leads that come from their firm's marketing team? Why do marketers think leads are rejected? To find out, RollWorks surveyed 527 salespeople and 323 marketers. Check out the study findings. »
Nominate the Best in Account-Based Marketing
sponsored
Nominate the Best in Account-Based Marketing
The ABMLA Excellence Awards aims to showcase companies and individuals that are leading the way in account-based approaches to B2B marketing and sales. You're invited to nominate either a company or an individual that is demonstrating excellence in ABM. Who is succeeding despite uncertainty and providing tangible results? Nominate your favorites here! »
TODAY: Content and Behavior Intent Planning
MarketingProfs Working Webinar
The first session of Kenda Macdonald's Demand Generation Working Webinar Series starts today! Optimize your demand gen program based on buyer behavior and psychological triggers. Turn on your mic and camera—Kenda's here to answer your questions in this live, interactive session. Session 1 of 4 starts today at 12 noon ET.
Don't miss the first session
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities: Justin Levy on Marketing Smarts [Podcast] »
Seven Tips for Training the Next Generation of Content Marketers »
Taking the Long View: The Hardest But Most Valuable Way to Run an Agency »
Why Now Is the Time to Add Video to Your Marketing Budget »
The Value of Intent Data for B2B Go-to-Market Teams »
Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing »
News You Can Use
Updates from around the industry
StackAdapt Releases In-Platform ABM Targeting and Measurement for B2B Advertisers MarTech Series
Alchemer Releases 2023 Mobile Customer Engagement Benchmark Report Business Wire
Makeswift Raises $3M to Help Marketers Build Enterprise-Class, Composable Websites PR Newswire
Shopify Taps B2B Payments Platform Melio for Bill Pay Solution FinTech Futures
Mindtickle Announces Acquisition of Enable Us to Combine Sales and Buyer Enablement Into One Platform PR Newswire
ICR Acquires Lumina Communications Business Wire
Marketstar Acquires Regalix and Nytro.ai to Accelerate Globally Focused, Tech-Enabled, End-to-End B2B Revenue Growth Services Yahoo Finance
Upcoming Events
MAY
3
Content and Behavior Intent Planning
Session 1 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
MAY
10
Lead Scoring and Progressive Profiling
Session 2 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
MAY
11
Maximize Your ABM Strategy With Event Data
60-minute webinar | sponsored by Cvent
MAY
12
Content Marketing Friday Forum
3 sessions on content marketing | sponsored by DemandJump
MAY
18
Optimize Your Marketing Spend With First-Party Data
45-minute webinar | sponsored by Drift
MarketingProfs

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