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sponsored webinar |
Maximize Your ABM Strategy With Event Data |
Events are a great source of actionable, first-party data—data your ABM program can use to drive hyper-personalized experiences across your buyer and customer journeys. Join us to learn how to harness event data for more personalized experiences that drive more business. » |
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MarketingProfs B2B Forum |
Keep It Fresh |
On the B2B forum stage this fall, we're featuring fresh new voices speaking on breakthrough B2B ideas, including Jacqueline Babb, Jill Roberson, Rhea Wessel, and Chad White, just to name a few. They're ready to fill your brain with ideas to elevate your B2B marketing. Don't miss out! » |
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sponsored |
Nominate the Best in Account-Based Marketing |
The ABMLA Excellence Awards aims to showcase companies and individuals that are leading the way in account-based approaches to B2B marketing and sales. You're invited to nominate either a company or an individual that is demonstrating excellence in ABM. Who is succeeding despite uncertainty and providing tangible results? Nominate your favorites here! » |
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TODAY: Content and Behavior Intent Planning
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MarketingProfs Working Webinar
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The first session of Kenda Macdonald's Demand Generation Working Webinar Series starts today! Optimize your demand gen program based on buyer behavior and psychological triggers. Turn on your mic and camera—Kenda's here to answer your questions in this live, interactive session. Session 1 of 4 starts today at 12 noon ET. |
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Afoot in the Neighborhood |
MarketingProfs community goings-on |
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn! |
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
News You Can Use |
Updates from around the industry |
StackAdapt Releases In-Platform ABM Targeting and Measurement for B2B Advertisers MarTech Series |
Alchemer Releases 2023 Mobile Customer Engagement Benchmark Report Business Wire |
Makeswift Raises $3M to Help Marketers Build Enterprise-Class, Composable Websites PR Newswire |
Shopify Taps B2B Payments Platform Melio for Bill Pay Solution FinTech Futures |
Mindtickle Announces Acquisition of Enable Us to Combine Sales and Buyer Enablement Into One Platform PR Newswire |
ICR Acquires Lumina Communications Business Wire |
Marketstar Acquires Regalix and Nytro.ai to Accelerate Globally Focused, Tech-Enabled, End-to-End B2B Revenue Growth Services Yahoo Finance |
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