MarketingProfs Today: GDPR as Opportunity | ABM, Martech, Data Hygiene | A PR Primer | AdWords Benchmarks

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In this issue

1.	How-To: GDPR as Opportunity: 4 Ways to Build Tighter Customer Relationships
2.	Podcast: ABM, Martech Trends, and Data Hygiene: DiscoverOrg's Katie Bullard
3.	PRO New Live Seminar: A PR Primer for Marketers: 5 Steps to Bigger Buzz
4.	Survey Says: Google AdWords Benchmarks by Industry [Infographic]
5.	Infographic: A Marketer's Checklist: Are You Ready for GDPR Compliance?

For one jam-packed week, the video experts at Wistia are giving you a free crash course in all things video marketing. During Video Marketing Week (May 14–18), you'll learn how to attract, convert, and retain customers using the superpowers of video. Reserve your spot now!

How-To

GDPR as Opportunity: How to Build Tighter Customer Relationships

By Bryta Schulz

GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform restrictive processes into strategic customer-relationship opportunities. Read More

Podcast

ABM, Martech Trends, and the Importance of Data Hygiene: DiscoverOrg's Katie Bullard on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Katie Bullard, chief growth officer at sales and marketing intelligence company DiscoverOrg, discusses account-based marketing, marketing technology, and the critical importance of cleaning your data. Read More

FOR PRO Members

New Live Seminar: A PR Primer for Marketers: Five Steps to Bigger Buzz

In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and you'll see real-world case studies that demonstrate how to succeed with PR. Read More

How can video help you do better, more creative marketing? Sign up for Video Marketing Week (May 14–18), where you'll get free access to new content all about doing better marketing with video. From setting strategies to optimizing your videos, you won't want to miss out on all the video magic.

Survey Says

Google AdWords Benchmarks by Industry [Infographic]

By Ayaz Nanji

How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates? Read More

AT-A-GLANCE

A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic]

By Laura Forer

The General Data Protection Regulation is about to go into effect, but many marketers are still unprepared for it. Here's a checklist for digital marketers to make sure they comply with the pending regulation's provisions. Read More

event calendar

May 11	Virtual Conference—Email Marketing \| More results! Less filler.
May 17	Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz
May 22	FREE Seminar—Live Streaming for Marketers: How to Plan, Promote, and Execute
Jul 12	Online Course—Marketing Writing Bootcamp \| 3 live keynotes + 10 on-demand sessions
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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