MarketingProfs Today: B2B Sales Out of Sync | Marketing and Revenue | Healthcare Content Marketing

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In this issue

1.	How-To: B2B Sales Reps Are Out of Sync With Buyers, But Is Marketing at Fault?
2.	Podcast: Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston
3.	PRO How-To Guide: Hit a Home Run With Every Headline, Subject Line, and Call to Action
4.	Survey Says: The State of Healthcare Content Marketing in 2017
5.	Infographic: Five Classic (but Ridiculous) Objections to Employee Advocacy

It's no secret account-based marketing delivers results. But a data-driven approach to ABM delivers exceptional results. Download the eBook "The Anatomy of a Successful ABM Strategy" to learn how we increased a new product's pipeline by 114% and customer base by 30%. All in just 90 days.

How-To

B2B Sales Reps Are Out of Sync With Buyers, But Is Marketing at Fault?

By Bruce Scheer

Too often, salespeople don't understand the buyer's world or needs, don't know to communicate real value, and don't use the content they're provided. But whose fault is it? Read More

Podcast

Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The SVP of Marketing at Radius discusses how marketing operations has evolved so that Marketing now directly contributes to an organization's revenue strategy. Read More

FOR PRO Members

How-To Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

In this 33-page guide, you'll learn how to write headlines that inspire your audience to read and want more; you'll also learn how to structure your subject lines for best results, identify the essential attributes of a clear call to action, and much more! Read More

Considering account-based marketing? Download the eBook "The Anatomy of a Successful ABM Strategy" to learn how we increased a new product's pipeline by 114% and customer base by 30%. All in just 90 days.

Survey Says

The State of Healthcare Content Marketing in 2017

By Ayaz Nanji

Most hospitals/health systems are engaging in content marketing, but many are finding it to be only somewhat effective in achieving their business goals, according to recent research from True North Custom. Read More

AT-A-GLANCE

Five Classic (but Ridiculous) Objections to Employee Advocacy [Infographic]

By Laura Forer

Encouraging employees to advocate on behalf of their company on social media can be a boon to the business, but convincing management isn't always easy. Here are responses to five common objections to employee advocacy. Read More

event calendar

May 10	FREE Seminar—Virtual Summit: Transform your experience management strategy
May 12	Virtual Conference—Email Marketing \| More Opens. More Clicks. More Conversions.
May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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