MarketingProfs Today: Scrappy Content Hacks | Business's View of Digital Marketing | Periscope Video

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In this issue

1.	How-To: Four Scrappy Content Marketing Hacks
2.	Survey Says: How Business Leaders View Digital Marketing
3.	PRO Take 10: Five Simple Ways to Lower Your Bounce Rates
4.	My View: Four Kinds of Periscope Broadcasts You Should Be Creating
5.	Infographic: How to Create Content Ideas for New Clients

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How-To

Four Scrappy Content Marketing Hacks

By Nick Westergaard

These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that mindset to life in our content marketing. Read More

FOR PRO Members

Take 10: Five Simple Ways to Lower Your Bounce Rates

In just 10 minutes, you'll learn five simple ways to lower your bounce rates—often as much as 20%. We'll discuss common layout and navigation issues and little-known pitfalls that could cause visitors to leave—and you'll learn how to fix them (no programming or coding experience necessary!). Read More

Survey Says

How Business Leaders View Digital Marketing

By Ayaz Nanji

More than three-quarters (78%) of business leaders say their company's digital marketing efforts are somewhat or very successful, according to a recent report from Act-On Software and Ascend2. Read More

Quick Take

How to Create Content Ideas for New Clients [Infographic]

By Verónica Jarski

Creating content for a new client can be challenging. This infographic can make the process easier by guiding you through five crucial steps of planning and creating content. Read More

My View

Four Kinds of Periscope Broadcasts You Should Be Creating

By Ashley Faus

If you've been struggling to figure out how to use the live-streaming Periscope app for marketing, check out these four types of broadcasts you can create with it. Read More

event calendar

May 3	FREE Seminar—Unlocking the Value of Marketing Automation
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 5	PRO Seminar—53 Content Marketing Hacks to Double Your Engagement Rates
May 10	FREE Seminar—How to Create Professional B2B Video Content
May 12	PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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Research Writer: Ayaz Nanji
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