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| By Shoma Sarkar |
| Positive ratings and reviews from online consumers are powerful marketing content, because consumers trust other consumers for advice. But few marketers have integrated reviews into their social marketing.
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| This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results.
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| By Verónica Maria Jarski |
| The 2013 B2B Forum will introduce you to a host of marketing adventurers in October; in the meantime, we'll be posting Q&As with some of those intrepid marketers. Up next is Joe Chernov, VP of Marketing for Kinvey.
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May 14
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FREE Seminar—The New Email Marketer |
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May 16
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PRO
Seminar—Marketing Campaign Strategies for the Social and Mobile World |
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May 21
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FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing |
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May 23
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PRO
Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now |
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May 28
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Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki |
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Jun 13
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PRO
Seminar—Building the Living, Breathing Brand |
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Jun 13
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MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200 |
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Jun 14
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Virtual Conference—Content Marketing Sign up for free! |
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Oct 9-11
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B2B Forum 2013—Boston, MA Save
up to $600 through July 16 |
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