Today's dose of marketing know-how.
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Wednesday, May 29, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Start/Stop/Keep: A Better Customer Engagement Strategy

2. Integration Playbook for B2B Marketing Masters sponsored

3. The Biggest Barriers to Improving Company Culture

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. How B2B Marketers Can Leverage Voice of Customer for Business Growth

6. Don't Launch Yet! MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

Start/Stop/Keep: A Better Customer Engagement Strategy
article
Start/Stop/Keep: A Better Customer Engagement Strategy
Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more. »
Integration Playbook for B2B Marketing Masters
sponsored
Integration Playbook for B2B Marketing Masters
Account-based marketing promises to build relationships with prospects. But targeting your ideal customer can be a challenge. Enter RollWorks. It integrates with LinkedIn's vast professional network to transform your ABM efforts with strategic segmenting and laser-focused messaging. Learn more with this free playbook! »
The Biggest Barriers to Improving Company Culture
research
The Biggest Barriers to Improving Company Culture
What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States. Check out the study findings. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

How B2B Marketers Can Leverage Voice of Customer for Business Growth
video
How B2B Marketers Can Leverage Voice of Customer for Business Growth
Marketing Smarts episode guest Nate Brown defines what a voice of customer is and explains best-practices for crafting your voice-of-customer engine. He also tells some stories of mistakes he's learned from and drops some wisdom on customer journey maps. Tune in! »
Don't Launch Yet!
MarketingProfs Working Webinar for PRO Members
Your go-to-market plan can make or break a product or service launch. It's all about having the right pieces in place to attract qualified buyers. Don't launch until you build out your GTM plan that improves the odds of success. Pam Didner shows you how in the exclusive four-part mini-workshop, How To Build a Successful GTM Marketing Plan. Available now to PRO members.
Build your GTM plan today
Afoot in the Neighborhood
MarketingProfs community goings-on
NEWLY LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
ANNOUNCEMENT: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $400 off.
IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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