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| In the search for new customers, the key is analytics. Sales analytics (sales intelligence) platforms can dramatically improve productivity, increase the quality of conversations between salespeople and leads, shorten the sales cycle, and make your sales strategy more competitive than ever before. To achieve maximum return on your investment, however, you need to follow best-practices to make sure your software is operating as effectively as possible for predictive lead and account scoring, prescriptive sales activities, predictive opportunity scoring, pipeline management, and predictive forecasting. Read this article to learn more. |
| If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC. |
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