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MarketingProfs
May 29, 2018 Vol. 17, No. 92
In this issue
1. How-To: GDPR Is Already Here: A Simple Marketing Guide for Compliance
2. Article: Taking Experiential Marketing Beyond Events and the Tradeshow Floor
3.  PRO  On-Demand Seminar: How to Tell Customer-Centric Stories That Sell
4. Survey Says: The 15 Most Challenging Content Marketing Tasks
5. Infographic: The Ultimate Guide to Video Marketing
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Advertisement  In the race to drive growth and retention, nothing beats account-based marketing. But there are hurdles. The biggest roadblock is access to quality data. Download The Art of the Start to learn how a strong data strategy will help get your ABM program past the finish line.
 
How-To
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GDPR Is Already Here: A Simple Marketing Guide for Compliance
By Kay Kienast
GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need. Read More
FOR  PRO  Members
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On-Demand Seminar: From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
You'll discover multiple methods for creating a compelling narrative, including the hero's journey, the narrative wheel, and Kurt Vonnegut's story shapes. You'll learn how to brush off those stale mission and vision statements and tell your brand story the way NPR's This American Life does. Read More
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Advertisement  In the race to drive growth and retention, nothing beats account-based marketing. But there are hurdles. The biggest roadblock is access to quality data. Download The Art of the Start to learn how a strong data strategy will help get your ABM program past the finish line.
 
Survey Says
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The 15 Most Challenging Content Marketing Tasks
By Ayaz Nanji
What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult? Read More
Quick Take
Taking Experiential Marketing Beyond Events and the Tradeshow Floor
By Brett Hyman
Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level. Read More
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AT-A-GLANCE
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The Ultimate Guide to Video Marketing [Infographic]
By Laura Forer
Everything you wanted to know about video marketing, from how it's effective to where to distribute your videos, is explained in this infographic. Read More

event calendar

May 30
 FREE Seminar—Five Ways to Use a Website CMS to Improve UX
Jun 14
 Teach Me How— Content Marketing for Humans in the Age of Robots PRO
Jul 12
 Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13
 Virtual Conference—Content Marketing
Nov 13-16
 B2B Marketing Forum—Register by June 30 to save up to $400!

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