MarketingProfs Today: The Big Data of the Future | Meeker's State of the Internet | Mobile Messaging

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In this issue

1.	How-To: Seven Ways to Get Ready for the Big Data of the Future
2.	#SocialSkim: Mary Meeker's State of the Internet, Plus Much More in This Week's Roundup
3.	PRO Toolkit: Email Campaign Planner
4.	My View: Four Reasons Marketers Shun Mobile Messaging in Campaigns
5.	Survey Says: Consumers' Favorite Grocery Stores

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

Seven Ways to Get Ready for the Big Data of the Future

By Roman Lenzen

Big Data-enabled capabilities will require a new level of marketing sophistication and creativity. Your marketing department, and your organization as a whole, needs to prepare for a future IT landscape dominated by Big Data technologies. Read More

FOR PRO Members

Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

Online Master of Science in Information Design and Strategy from Northwestern University—Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.

Survey Says

Consumers' Favorite Grocery Stores

By Ayaz Nanji

Trader Joe’s is America’s favorite grocery retailer for the third year in a row, according to a recent report from Market Force Information. Read More

Quick Take

#SocialSkim: Mary Meeker's State of the Internet, Plus More Stories in This Week's Roundup

By Angela Natividad

Mary Meeker's much-anticipated yearly State of the Internet. Improved Twitter Analytics to better target buyers. Also: which social networks are most effective for marketing, and music that can be listened to only in the woods. Skim for the latest! Read More

My View

Four Reasons Marketers Shun Mobile Messaging in Their Campaigns

By Matt Silk

Consumers are adopting new ways to communicate with brands via mobile phones, but most brands are missing the opportunities that text messaging affords. Read More

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