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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, May 28, 2020 |
| Marketing Events in a Post-Pandemic World: Opportunities for Innovation | ||||
| Marketing events have been canceled because of COVID-19. But what about post-pandemic? If events resume, will people even attend? And most important, do we now have an opportunity to make live events more valuable for everyone involved? | ||||
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| Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI | ||||
| How do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing results. | ||||
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| PRO Now Includes Marketing Writing Bootcamp... and More! | ||||
| MarketingProfs PRO | ||||
| With an annual PRO subscription, you now get access to all of the Marketing Writing Bootcamp and Storytelling Summit sessions—plus MarketingProfs' full library of courses, our exclusive PRO Facebook group, and more. Sign up today. | ||||
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| How to Identify and Avoid Survey Response Bias [Infographic] | ||||
| We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. Here's how you can minimize survey response bias. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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