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MarketingProfs
May 28, 2015 Vol. 14, No. 102
In this issue
1. How-To: Video: The Contender Takes the Marketing Title
2. Quick Take: 10 Do's and Don'ts of Using Data and Research in Presentations
3.  PRO  Seminar: How to Build a Comprehensive Social Media Strategy
4. My View: Six Traits Your Company Needs to Build a Culture of Innovation
5. Survey Says: How Fortune 500 Companies Engage Job Seekers on Twitter
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Advertisement  Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.
 
How-To
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Video: The Contender Takes the Marketing Title
By Gary Lipko
Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind? Read More
FOR  PRO  Members
Today's PRO Item
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PRO Seminar: How to Build a Comprehensive Social Media Strategy
We'll show you how to craft a well-planned social media engagement strategy that best fits your organization's goals and the needs of your target customers. You'll also learn how to develop metrics to help gauge and improve success over time. Read More
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Advertisement  Online Master of Science in Information Design and Strategy from Northwestern University—Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.
 
Survey Says
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How Fortune 500 Companies Engage Job Seekers on Twitter
By Ayaz Nanji
Some 35% of Fortune 500 companies have an active Twitter account dedicated to recruiting, with the rest using their main handle to engage job seekers, according to a recent report from Software Advice. Read More
Quick Take
10 Do's and Don'ts of Using Data and Research in Presentations
By Josh Knauer
How well data and research are integrated into a presentation or pitch can make or break your talk. So how can you work staid data points into a compelling presentation? Read More
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My View
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Six Traits Your Company Needs to Build a Culture of Innovation
By Jeff Sierra
To create a culture of innovation at your company, first make sure it has these crucial organizational traits. Read More
 
event calendar
 
Jun 2 FREE Seminar—Learn How to Create a Successful 'Voice of the Customer' Program
Jun 4 PRO Seminar—Turn Marketing Technology Into a Competitive Advantage
Jun 2, 4, 9 Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 9 FREE Seminar—Your Mission: Defeat the Top Five Data Villain s
Jun 11 PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11 MarketingProfs University—Marketing Writing Bootcamp
Jun 12 Virtual Conference—Content Marketing: 3 online sessions—FREE!
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
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